Growth
The Little Gym against its category
The biggest tracked US sport fitness facilities chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Little Gym's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
|
+7.0% |
| 2 | C Circle B Farm | - |
| 3 |
P
|
-27.5% |
| 4 |
G
|
-15.5% |
| 5 |
T
|
-7.4% |
| 6 |
S
|
-4.1% |
| 7 |
P
|
-19.9% |
| 8 | L Lowes Island Fitness | -6.6% |
| 9 |
M
|
-7.1% |
| 10 | O Outer Banks Pro | -14.6% |
| 15 |
T
|
+13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Little Gym locations across 11 US states and DC.
Tracked stores by state
- Michigan 2
- New York 2
- Ohio 2
- Texas 2
- District of Columbia 1
- Delaware 1
- Georgia 1
- Maryland 1
- North Carolina 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at The Little Gym
Tracked chains The Little Gym customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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