Growth
The Little Gym against its category
The biggest tracked US youth sports & activities by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Little Gym's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goldfish Swim School
|
-44.0% |
| 2 |
T
The Little Gym
|
- |
| 3 |
K
KidStrong
|
+8.6% |
| 4 | S Soccer Shots | - |
| 5 |
F
First Tee
|
+15.6% |
| 6 | Z Zero Gravity | -32.0% |
| 7 |
I
i9 Sports
|
- |
| 8 |
C
Champion Force Athletics
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked The Little Gym locations across 28 US states and DC.
Tracked stores by state
- Ohio 9
- Florida 7
- New York 7
- Texas 6
- Georgia 4
- Maryland 4
- North Carolina 4
- Pennsylvania 4
- Arizona 3
- California 3
- Colorado 3
- Illinois 3
- Massachusetts 3
- New Mexico 3
- Virginia 3
- Michigan 2
- New Jersey 2
- South Carolina 2
- Tennessee 2
- Washington 2
- Alabama 1
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Indiana 1
- Kentucky 1
- Maine 1
- Oregon 1
- Rhode Island 1
Customer overlap
Who shops at The Little Gym
Tracked chains The Little Gym customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Twist'N Flip Gymnastics
97
Twist'N Flip Gymnastics
97
M
Market Bistro
70
C
Capital Discount
67
I
iSmile Studios
42
V
Via Aquarium
41
A
Afrim's Sports
39
More trends