Growth
Chicken Guy against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chicken Guy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 45 |
C
Chicken Guy
|
-17.4% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Chicken Guy locations across 10 US states.
Tracked stores by state
- Florida 5
- California 2
- Michigan 2
- Nevada 2
- Alabama 1
- Maryland 1
- New Jersey 1
- New York 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Chicken Guy
Tracked chains Chicken Guy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cast Connection and Property Control
100
W
Walt Disney World
81
Walt Disney World
81
C
Caesars Palace
25
Caesars Palace
25
D
Disney Springs Marketplace
23
A
Azteca d'Oro
21
Azteca d'Oro
21
E
Epcot
20
Epcot
20
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