Trends · data through July 2026

Retail & consumer trends in Midland, MI

Iceflower tracks 208 stores from 173 retail and consumer chains in Midland, MI. McDonald's grew fastest over the last year, ahead of Sunoco and Speedway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
173
Tracked stores
208
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Sunoco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's - -3.0%
2 S Sunoco logo Sunoco - -9.5%
3 S Speedway logo Speedway - -10.8%
4 S Shell logo Shell - -14.2%
5 S Subway logo Subway ▲1 -15.4%
6 B Biggby Coffee logo Biggby Coffee ▼1 -21.0%

Store footprint

Store map

208 tracked store locations in Midland, MI, colored by category group.

Top tracked chains by store count

More trends

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