Trends · data through July 2026

Food & Drink trends in Midland, MI

Iceflower tracks 91 stores from 79 food & drink chains in Midland, MI. McDonald's grew fastest over the last year, ahead of Subway and Biggby Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
79
Tracked stores
91
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Subway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's - +2.0%
2 S Subway logo Subway ▲1 -11.1%
3 B Biggby Coffee logo Biggby Coffee ▼1 -17.0%
  • Restaurant
  • Fast Food Restaurant
  • Coffee Shop
  • Pizzaria
  • Sandwich Shop
  • Bar
  • Casual Eatery
  • Other categories

Store footprint

Store map

91 tracked store locations in Midland, MI, colored by category.

  • Restaurant (24)
  • Fast Food Restaurant (20)
  • Coffee Shop (12)
  • Pizzaria (11)
  • Sandwich Shop (6)
  • Bar (6)
  • Casual Eatery (3)
  • Other categories

Top tracked chains by store count

More trends

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