Growth
Big Boy against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Boy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 23 |
B
Big Boy
|
-21.2% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked Big Boy locations across 9 US states.
Tracked stores by state
- Michigan 46
- Ohio 11
- California 2
- Kentucky 2
- Florida 1
- Indiana 1
- North Carolina 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Big Boy
Tracked chains Big Boy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gross Electric
47
F
Freddies Family Market
35
P
Presque Isle Electric & Gas Co-Op
34
D
DTE Energy
31
DTE Energy
31
N
Northland Speed Mart
31
More trends