Growth
Big Boy against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Boy's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
59 tracked Big Boy locations across 7 US states.
Tracked stores by state
- Michigan 41
- Ohio 10
- California 3
- Wisconsin 2
- Indiana 1
- Kentucky 1
- North Carolina 1
Customer overlap
Who shops at Big Boy
Tracked chains Big Boy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Meijer Pharmacy
86
N
Northland Foods
44
R
Randazzo Fresh Market
41
D
DTE Energy
40
DTE Energy
40
A
AJs Heavenly Pizza
36
V
Vinckier Foods
36
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