Trends · data through September 2026

Casual Dining in Guildford and Aldershot

Iceflower tracks 36 stores from 25 casual dining chains in Guildford and Aldershot. Zizzi grew fastest over the last year, ahead of Beefeater and Côte Brasserie.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
36
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual dining chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zizzi and Beefeater sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zizzi logo Zizzi - -6.2%
2 B Beefeater logo Beefeater - -15.4%
3 C Côte Brasserie logo Côte Brasserie - -31.6%
  • Zizzi
  • Bill's
  • Harvester
  • Miller & Carter
  • Côte Brasserie
  • Beefeater
  • Cosy Club
  • Other tracked chains

Store footprint

Store map

36 tracked store locations in Guildford and Aldershot. The 7 largest tracked chains are highlighted.

  • Zizzi (4)
  • Bill's (2)
  • Harvester (1)
  • Miller & Carter (2)
  • Côte Brasserie (3)
  • Beefeater (4)
  • Cosy Club (1)
  • Other tracked chains

Top tracked chains by store count

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