Trends · data through July 2026

Grocery & Convenience trends in Guildford and Aldershot

Iceflower tracks 356 stores from 144 grocery & convenience chains in Guildford and Aldershot. Budgens grew fastest over the last year, ahead of Lidl and M&S Simply Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
144
Tracked stores
356
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budgens and Lidl sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budgens - +18.0%
2 L Lidl logo Lidl ▲1 +13.1%
3 M M&S Simply Food logo M&S Simply Food ▲1 +10.0%
4 P Premier - +5.4%
5 H Holland & Barrett ▲1 +5.0%
6 A ALDI logo ALDI - +4.3%
7 S SPAR ▲1 +1.3%
8 M Morrisons logo Morrisons - -0.1%
9 W Waitrose & Partners logo Waitrose & Partners - -0.2%
10 S Sainsbury's logo Sainsbury's - -1.4%
11 T Tesco logo Tesco - -2.8%
12 A Asda logo Asda ▼2 -2.9%
13 O One Stop - -9.3%
14 C Co-op Food logo Co-op Food - -9.8%
15 W Wine Rack - -19.2%

Store footprint

Store map

356 tracked store locations in Guildford and Aldershot, colored by category.

  • Grocery Store (234)
  • Convenience Store (91)
  • Liquor Store (11)
  • Butcher Shop (7)
  • Produce Store (4)
  • Farmers Market (3)
  • Warehouse Club (2)
  • Other categories

Top tracked chains by store count

  • 1 C Co-op Food logo Co-op Food 38
  • 2 T Tesco logo Tesco 22
  • 3 S Sainsbury's logo Sainsbury's 21
  • 4 P Premier 17
  • 5 W Waitrose & Partners logo Waitrose & Partners 14
  • 6 L Londis 14
  • 7 M M&S Simply Food logo M&S Simply Food 13
  • 8 M Morrisons logo Morrisons 13
  • 9 O One Stop 13
  • 10 C Costcutter 8
  • 11 L Lidl logo Lidl 8
  • 12 H Holland & Barrett 7
  • 13 A Asda logo Asda 7
  • 14 N Nisa Local logo Nisa Local 6
  • 15 S SPAR 6
  • 16 B Budgens 6
  • 17 A ALDI logo ALDI 5
  • 18 M McColl's 5
  • 19 W Wine Rack 4
  • 20 I Iceland 2
  • 21 B Bargain Booze 2
  • 22 G Grape Tree 2
  • 23 S Simplyfresh 2
  • 24 R Rawlings of Cranleigh 1
  • 25 G Grey Oriental Foods 1
  • 26 T Taste Buds 1
  • 27 B Black Barn Butchers 1
  • 28 W Woking Local 1
  • 29 C Chinese Taste Ltd. 1
  • 30 A A Turner & Son 1
  • 31 B Boz's Fruit and Veg 1
  • 32 C Crockford Bridge Farm 1
  • 33 W Woodstock Stores 1
  • 34 E Elm Nursery 1
  • 35 A Aryana Express 1
  • 36 M MKS Food & Wine 1
  • 37 F Farnham Food and Wine 1
  • 38 E Effingham Mini Mart 1
  • 39 D Drift Road Stores 1
  • 40 P Prime Wines and Worplesdon Road Post Office 1
  • 41 T Tongham Food and Wine 1
  • 42 V VP Store 1
  • 43 T The Guildford Butchery 1
  • 44 H H and R News 1
  • 45 B Bottle & Basket 1
  • 46 C Cranleigh 1
  • 47 R Royal Parade Stores 1
  • 48 T Totland Supermarket 1
  • 49 A Alphanso Afro-Caribbean Food 1
  • 50 S Simmons St Johns Family Butchers 1

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