Growth
The Jolly Farmer against its category
The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Jolly Farmer's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sovereigns | - |
| 2 | T The Red Lion | +2.7% |
| 3 |
B
Brewers Fayre
|
-22.3% |
| 4 | E Epworth House | - |
| 5 | O O'Neill's | +6.3% |
| 6 |
W
Wetherspoon
|
-0.5% |
| 7 | T The Royal Oak | +10.1% |
| 8 | Y YO! Waltham Abbey Tesco Kiosk | -8.4% |
| 9 | T The Crown | -4.5% |
| 10 | T The Ship Inn | -2.3% |
| 119 | T The Jolly Farmer | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked The Jolly Farmer locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- South East 9
- East Midlands 2
- London 2
- South West 1
Customer overlap
Who shops at The Jolly Farmer
Tracked chains The Jolly Farmer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends