Growth
Taco Bell against its category
The biggest tracked UK Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Bell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
+2.6% |
| 2 |
T
Tortilla
|
-6.2% |
| 3 |
C
Chipotle Mexican Grill
|
-0.1% |
| 4 |
B
Barburrito
|
+13.6% |
| 5 | R Roberto's | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
149 tracked Taco Bell locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 27
- South East 26
- Yorkshire and The Humber 20
- East of England 15
- South West 14
- North West 12
- Scotland 12
- East Midlands 11
- West Midlands 6
- Wales 5
- North East 1
Customer overlap
Who shops at Taco Bell
Tracked chains Taco Bell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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