Growth
The Donut Shop against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Donut Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 169 | T The Donut Shop | +10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked The Donut Shop locations across 13 US states.
Tracked stores by state
- Mississippi 5
- California 4
- Texas 4
- Georgia 2
- Oklahoma 2
- Florida 1
- Illinois 1
- North Carolina 1
- Ohio 1
- South Dakota 1
- Tennessee 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at The Donut Shop
Tracked chains The Donut Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quik Fuel Car Wash
100
K
Ken's IGA
45
Ken's IGA
45
W
Walt Luti Tire
44
Q
Quik Fuel
43
S
South Hill Tobacco & Vape
43
N
Natchez Market
42
B
Broadway Barrel House
42
J
Joe's Old Fashioned Barbecue
33
N
Nikki's Tavern
32
More trends