Growth
The Donut Shop against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Donut Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Donut Shop locations across 10 US states.
Tracked stores by state
- Mississippi 3
- Texas 2
- California 1
- Florida 1
- Georgia 1
- Illinois 1
- North Carolina 1
- Ohio 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at The Donut Shop
Tracked chains The Donut Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quik Fuel Car Wash
100
N
Natchez Market
69
C
Canton Foodmart
67
S
South Hill Tobacco & Vape
63
S
Star Burger
63
C
Corporate Apparel & Promotions
58
B
Broadway Barrel House
53
Q
Quik Fuel
53
K
Ken's IGA
51
Ken's IGA
51
J
Joe's Old Fashioned Barbecue
47
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