Growth
Gringo's Mexican Kitchen against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gringo's Mexican Kitchen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Gringo's Mexican Kitchen locations across 1 US state.
Tracked stores by state
- Texas 15
Customer overlap
Who shops at Gringo's Mexican Kitchen
Tracked chains Gringo's Mexican Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
1
1-800-Plumber + Air Corporate Offices
65
Z
ZT Corporate Headquarters
48
I
Ifixubreak HEB
48
J
Jimmy Changas
47
C
CirclesX
44
T
The Rouxpour
39
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