Growth
Red Ribbon Bakeshop against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Red Ribbon Bakeshop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 23 |
R
Red Ribbon Bakeshop
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Red Ribbon Bakeshop locations across 12 US states.
Tracked stores by state
- California 25
- Nevada 4
- Illinois 2
- Texas 2
- Hawaii 1
- Maryland 1
- Michigan 1
- New Jersey 1
- New York 1
- Pennsylvania 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Red Ribbon Bakeshop
Tracked chains Red Ribbon Bakeshop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Filipino Desserts Plus
32
V
Vinh Hung Supermarket
32
G
Goldilocks Bakeshop and Restaurant
30
Goldilocks Bakeshop and Restaurant
30
L
Lucky Seafood Market
30
More trends