Growth
Jo Malone London against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jo Malone London's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Perfumania
|
+1.9% |
| 2 |
P
Perfumes 4U
|
-4.2% |
| 3 |
L
Le Labo Fragrances
|
+12.6% |
| 4 |
P
Perfume World
|
-11.5% |
| 5 |
J
Jo Malone London
|
-11.6% |
| 6 | P Perfume Gallery | -4.1% |
| 7 | P Perfume Palace | -22.7% |
| 8 | B Byredo | - |
| 9 | L Luxor Fragrances | -14.0% |
| 10 | T The Perfumery | - |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Jo Malone London locations across 10 US states and DC.
Tracked stores by state
- California 7
- Texas 5
- Florida 4
- Arizona 1
- Colorado 1
- District of Columbia 1
- Michigan 1
- New Jersey 1
- New York 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at Jo Malone London
Tracked chains Jo Malone London customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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