Growth
Perfumes 4U against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfumes 4U's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Perfumania
|
+1.9% |
| 2 |
P
Perfumes 4U
|
-4.2% |
| 3 |
L
Le Labo Fragrances
|
+12.6% |
| 4 |
P
Perfume World
|
-11.5% |
| 5 |
J
Jo Malone London
|
-11.6% |
| 6 | P Perfume Gallery | -4.1% |
| 7 | P Perfume Palace | -22.7% |
| 8 | B Byredo | - |
| 9 | L Luxor Fragrances | -14.0% |
| 10 | T The Perfumery | - |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Perfumes 4U locations across 16 US states.
Tracked stores by state
- Florida 4
- Texas 4
- Illinois 3
- Arizona 2
- Georgia 2
- Maryland 2
- Mississippi 2
- New Jersey 2
- New York 2
- Virginia 2
- California 1
- Connecticut 1
- Minnesota 1
- Missouri 1
- Nevada 1
- Pennsylvania 1
Customer overlap
Who shops at Perfumes 4U
Tracked chains Perfumes 4U customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sunnybrook Tavern
68
L
LAX Wine and Spirits
61
LAX Wine and Spirits
61
J
Jumbo Foods
58
T
Todos Supermarket
55
C
Captain White Seafood City
54
Captain White Seafood City
54
S
Superlo Foods
52
Superlo Foods
52
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