Growth
Perfumes 4U against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Perfumes 4U's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
| 15 |
P
Perfumes 4U
|
+12.7% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Perfumes 4U locations across 11 US states.
Tracked stores by state
- Florida 2
- Illinois 2
- Maryland 2
- Virginia 2
- Arizona 1
- California 1
- Missouri 1
- Mississippi 1
- New Jersey 1
- Nevada 1
- Texas 1
Customer overlap
Who shops at Perfumes 4U
Tracked chains Perfumes 4U customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eagles Nest Rockin Country Bar
100
B
Boil Bay Seafood City
91
Q
Quick Vape
88
M
Manhattan Beauty Supply
87
F
Fuel America Travel Center
74
N
Norfolk Va
73
O
Olive Ole
73
F
Freedom Shooting Center
71
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