Growth
Mi Ranchito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Ranchito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 32 | M Mi Ranchito | +5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Mi Ranchito locations across 28 US states.
Tracked stores by state
- Texas 8
- California 6
- Kansas 5
- Alabama 3
- Arkansas 3
- Florida 3
- Missouri 3
- Nebraska 3
- New York 3
- Utah 3
- Kentucky 2
- North Carolina 2
- Nevada 2
- Ohio 2
- Virginia 2
- Colorado 1
- Georgia 1
- Indiana 1
- Maryland 1
- Mississippi 1
- New Jersey 1
- New Mexico 1
- Pennsylvania 1
- South Dakota 1
- Tennessee 1
- Washington 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Mi Ranchito
Tracked chains Mi Ranchito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oliver's Market
100
P
PACE Supply
83
M
Molsberry Market
83
N
Nick's Gas & Liquor
76
F
First Electric Cooperative
59
G
Grocery Kart
58
R
Roy's Service Center
57
M
Macey's Pleasant Grove
55
F
Friedman's Home Improvement
49
C
Ceramic Tile Center
46
More trends