Growth
Hooters against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hooters's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 27 |
H
Hooters
|
-22.5% |
Share of tracked category spend, indexed
Store footprint
Store map
204 tracked Hooters locations across 32 US states.
Tracked stores by state
- Florida 30
- Texas 30
- Georgia 15
- Virginia 13
- Illinois 12
- North Carolina 11
- Indiana 9
- Tennessee 9
- Louisiana 6
- South Carolina 6
- Alabama 5
- California 5
- Kentucky 5
- Missouri 5
- New Jersey 5
- Arizona 4
- Massachusetts 4
- Ohio 4
- Kansas 3
- Maryland 3
- Michigan 3
- Arkansas 2
- Colorado 2
- Delaware 2
- Mississippi 2
- New Mexico 2
- Oklahoma 2
- Iowa 1
- Nebraska 1
- New York 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Hooters
Tracked chains Hooters customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wallace Creek
100
Wallace Creek
100
C
Camp LeJeune
91
W
Wallace Creek Marine Mart
78
M
MCX
72
MCX
72
C
Camp Lejeune Commissary
58
F
French Creek MCX Mini Mart
35
French Creek MCX Mini Mart
35
M
Marine Corps Exchange
31
Marine Corps Exchange
31
T
Twentynine Palms Inn
29
M
Marine Mart
29
Marine Mart
29
C
Camp Wilson MCX
29
More trends