Trends · data through July 2026

Department Stores in California

Iceflower tracks 1,425 stores from 29 department stores chains in California. HomeGoods grew fastest over the last year, ahead of Marshalls and Navy Exchange.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
29
Tracked stores
1,425
Consumer panel
130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Marshalls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H HomeGoods logo HomeGoods - +7.5%
2 M Marshalls logo Marshalls - +5.7%
3 N Navy Exchange logo Navy Exchange - +2.1%
4 N Nordstrom logo Nordstrom - +2.1%
5 T T.J.Maxx logo T.J.Maxx - +0.7%
6 W Walmart logo Walmart - +0.3%
7 K Kohl's logo Kohl's - +0.2%
8 M Macy's logo Macy's - -0.2%
9 B Bloomingdale's logo Bloomingdale's - -0.5%
10 T Target logo Target - -0.9%
11 J JCPenney logo JCPenney ▲1 -4.6%
12 N Nordstrom Rack logo Nordstrom Rack ▲1 -7.7%
13 D Dillard's logo Dillard's - -11.8%
14 M McCaulous logo McCaulous - -20.4%
15 M Marine Corps Exchange logo Marine Corps Exchange ▼2 -32.9%
  • Walmart
  • Target
  • Navy Exchange
  • Marshalls
  • T.J.Maxx
  • Macy's
  • Nordstrom
  • Other tracked chains

Store footprint

Store map

1,425 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Walmart (323)
  • Target (340)
  • Navy Exchange (17)
  • Marshalls (159)
  • T.J.Maxx (125)
  • Macy's (79)
  • Nordstrom (50)
  • Other tracked chains

Top tracked chains by store count

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