Trends · data through July 2026

Department Stores in San Francisco-Oakland-Fremont, CA

Iceflower tracks 126 stores from 13 department stores chains in San Francisco-Oakland-Fremont, CA. HomeGoods grew fastest over the last year, ahead of Kohl's and Marshalls.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 13
Tracked stores: 126
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Kohl's sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	H HomeGoods	-	+11.4%
2	K Kohl's	-	+11.3%
3	M Marshalls	-	+9.1%
4	M Macy's	-	+9.0%
5	N Nordstrom	-	+6.1%
6	N Nordstrom Rack	-	+5.5%
7	T T.J.Maxx	-	+4.6%
8	W Walmart	-	-1.7%
9	T Target	-	-3.9%

Target
Walmart
Nordstrom
T.J.Maxx
Marshalls
Macy's
Nordstrom Rack
Other tracked chains

Store footprint

Store map

126 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

Target (38)
Walmart (14)
Nordstrom (7)
T.J.Maxx (14)
Marshalls (14)
Macy's (9)
Nordstrom Rack (7)
Other tracked chains

Top tracked chains by store count

1 T Target 38
2 W Walmart 14
3 T T.J.Maxx 14
4 M Marshalls 14
5 M Macy's 9
6 H HomeGoods 9
7 N Nordstrom 7
8 N Nordstrom Rack 7
9 K Kohl's 7
10 J JCPenney 4
11 C Coast Guard Exchange 1
12 M McCaulous 1
13 S Sears 1

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