Trends · data through July 2026

Department Stores in San Diego-Chula Vista-Carlsbad, CA

Iceflower tracks 140 stores from 17 department stores chains in San Diego-Chula Vista-Carlsbad, CA. HomeGoods grew fastest over the last year, ahead of Nordstrom and JCPenney.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and Nordstrom sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H HomeGoods logo HomeGoods ▲1 +16.0%
2 N Nordstrom logo Nordstrom ▲1 +13.4%
3 J JCPenney logo JCPenney - +10.5%
4 T Target logo Target - +4.0%
5 N Navy Exchange logo Navy Exchange - +1.6%
6 M Marshalls logo Marshalls - +0.6%
7 W Walmart logo Walmart - -0.0%
8 B Bloomingdale's logo Bloomingdale's - -3.7%
9 K Kohl's logo Kohl's ▼2 -4.8%
10 T T.J.Maxx logo T.J.Maxx - -7.0%
11 M Macy's logo Macy's - -9.1%
12 N Nordstrom Rack logo Nordstrom Rack - -16.8%
  • Walmart
  • Navy Exchange
  • Target
  • Marshalls
  • T.J.Maxx
  • Marine Corps Exchange
  • Macy's
  • Other tracked chains

Store footprint

Store map

140 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted.

  • Walmart (29)
  • Navy Exchange (10)
  • Target (27)
  • Marshalls (13)
  • T.J.Maxx (8)
  • Marine Corps Exchange (2)
  • Macy's (9)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.