Trends · data through July 2026

Retail trends in Belfast

Iceflower tracks 492 stores from 264 retail chains in Belfast. Semichem grew fastest over the last year, ahead of Sports Direct and Lynas Food Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
264
Tracked stores
492
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Semichem and Sports Direct sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Semichem ▲2 +16.6%
2 S Sports Direct ▲2 +16.3%
3 L Lynas Food Outlet ▲2 +15.6%
4 P Peacocks ▲1 +12.5%
5 T Toytown ▲2 +11.0%
6 B B&Q ▲1 +8.9%
7 P Poundstretcher ▲2 +6.1%
8 T TK Maxx logo TK Maxx - +5.7%
9 D Dunnes Stores ▲2 +5.4%
10 M Menarys ▲2 +4.3%
11 W Waterstones logo Waterstones - +3.6%
12 C Clarks logo Clarks - +3.6%
13 J JD Sports logo JD Sports - +2.0%
14 C Currys ▲1 +0.8%
15 S Smyths Toys Superstores logo Smyths Toys Superstores - +0.1%

Store footprint

Store map

492 tracked store locations in Belfast, colored by category.

Top tracked chains by store count

More trends

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