Trends · data through July 2026

Food & Drink trends in Belfast

Iceflower tracks 837 stores from 592 food & drink chains in Belfast. Mauds grew fastest over the last year, ahead of Five Guys and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
592
Tracked stores
837
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mauds and Five Guys sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mauds ▲3 +16.5%
2 F Five Guys logo Five Guys ▲1 +14.9%
3 S Starbucks logo Starbucks ▲1 +9.6%
4 K KFC logo KFC - +7.5%
5 B Boojum ▲1 +4.0%
6 S Subway logo Subway - +2.7%
7 Y Yangtze - +1.0%
8 M McDonald's logo McDonald's - -3.9%
9 H Hotel Chocolat logo Hotel Chocolat ▲1 -4.4%
10 C Caffè Nero logo Caffè Nero ▼1 -7.6%
11 T Tim Hortons logo Tim Hortons - -9.7%
12 L Little Wing Pizzeria ▼1 -9.7%
13 B Burger King logo Burger King - -10.6%
14 C Costa Express logo Costa Express - -12.3%
15 G Ground Espresso Bars ▲1 -14.0%

Store footprint

Store map

837 tracked store locations in Belfast, colored by category.

Top tracked chains by store count

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