Trends · data through July 2026

Retail & consumer trends in Belfast

Iceflower tracks 2,727 stores from 1,589 retail and consumer chains in Belfast. Five Guys grew fastest over the last year, ahead of bp Pulse and Sports Direct.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,589
Tracked stores
2,727
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Guys and bp Pulse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Guys logo Five Guys ▲6 +19.7%
2 B bp Pulse ▲5 +18.3%
3 S Sports Direct ▲4 +15.1%
4 L Lynas Food Outlet ▲2 +14.4%
5 A Applegreen logo Applegreen ▲6 +14.3%
6 S Starbucks logo Starbucks ▲3 +14.2%
7 S Specsavers ▲3 +13.6%
8 L Lidl logo Lidl ▲1 +13.4%
9 O Omniplex Cinemas ▲5 +13.0%
10 S SPAR - +12.7%
11 K KFC logo KFC ▲4 +12.0%
12 H Halfords ▲5 +10.1%
13 R Russells ▲2 +8.6%
14 B Boojum ▲6 +8.3%
15 B B&Q ▲1 +7.7%

Store footprint

Store map

2,727 tracked store locations in Belfast, colored by category group.

Top tracked chains by store count

More trends

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