Growth
Hallmark against its category
The biggest tracked UK gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hallmark's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Card Factory | +2.4% |
| 2 | C Clintons | -18.8% |
| 3 |
M
Menkind
|
-16.3% |
| 4 |
F
Flying Tiger Copenhagen
|
+6.3% |
| 5 | C Cards Direct | +5.1% |
| 6 | L Longacres Garden Centre Bagshot | -7.0% |
| 7 | S Scribbler | -0.8% |
| 8 | T The Armoury of St James's | - |
| 9 | G Gift Company | - |
| 10 | T The Wimbledon Shop | +17.0% |
| 14 |
H
Hallmark
|
-4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Hallmark locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- North West 5
- East Midlands 4
- Yorkshire and The Humber 4
- Northern Ireland 3
- London 2
- South West 2
- East of England 1
- North East 1
- Scotland 1
- Other 1
Customer overlap
Who shops at Hallmark
Tracked chains Hallmark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Russells Food & Drink
100
Y
YO! Antrim Massereene Tesco Kiosk
70
T
Translink HQ
59
S
Solo
36
H
Hope365 Antrim
30
G
Galgorm Resort & Spa
25
More trends