Growth
Hallmark against its category
The biggest tracked UK gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hallmark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Card Factory
|
-6.3% |
| 2 | C Card city | +6.1% |
| 3 | C Cardzone | -4.1% |
| 4 |
C
Clintons
|
-12.6% |
| 5 |
M
Menkind
|
-21.2% |
| 6 |
F
Flying Tiger Copenhagen
|
-17.2% |
| 7 |
S
Smiggle
|
-14.3% |
| 8 |
S
Sharps Pixley
|
- |
| 9 |
C
Cards Direct
|
- |
| 10 |
M
Miniso
|
+10.1% |
| 20 |
H
Hallmark
|
+8.6% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Hallmark locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- North West 6
- East Midlands 4
- Northern Ireland 4
- Yorkshire and The Humber 4
- London 2
- North East 2
- South West 2
- East of England 1
- Scotland 1
- West Midlands 1
Customer overlap
Who shops at Hallmark
Tracked chains Hallmark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Russells Food & Drink
100
Y
YO! Antrim Massereene Tesco Kiosk
60
T
Translink HQ
57
Translink HQ
57
H
Hope365 Antrim
28
Hope365 Antrim
28
S
Solo
23
More trends