Trends · data through September 2026

Fast Fashion in Belfast

Iceflower tracks 38 stores from 11 fast fashion chains in Belfast. Primark grew fastest over the last year, ahead of H&M and River Island.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Primark and H&M sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Primark logo Primark - -0.0%
2 H H&M logo H&M - -4.4%
3 R River Island logo River Island - -14.7%
4 N New Look logo New Look - -16.8%
  • Primark
  • River Island
  • New Look
  • Zara
  • DV8 Fashion
  • Pull & Bear
  • H&M
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in Belfast. The 7 largest tracked chains are highlighted.

  • Primark (4)
  • River Island (6)
  • New Look (12)
  • Zara (1)
  • DV8 Fashion (7)
  • Pull & Bear (1)
  • H&M (3)
  • Other tracked chains

Top tracked chains by store count

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