Trends · data through September 2026

Burger Chains in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 91 stores from 16 burger chains in Allentown-Bethlehem-Easton, PA-NJ. Wayback Burgers grew fastest over the last year, ahead of Wendy's and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
91
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wayback Burgers and Wendy's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wayback Burgers logo Wayback Burgers - +8.6%
2 W Wendy's logo Wendy's - +3.4%
3 B Burger King logo Burger King - +0.9%
4 M McDonald's logo McDonald's - -0.4%
5 F Five Guys logo Five Guys - -2.1%
  • McDonald's
  • Wendy's
  • Burger King
  • Five Guys
  • Shake Shack
  • White Castle
  • Roy Rogers
  • Other tracked chains

Store footprint

Store map

91 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ. The 7 largest tracked chains are highlighted.

  • McDonald's (34)
  • Wendy's (16)
  • Burger King (21)
  • Five Guys (5)
  • Shake Shack (1)
  • White Castle (2)
  • Roy Rogers (1)
  • Other tracked chains

Top tracked chains by store count

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