Growth
Smashburger against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smashburger's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 100 |
S
Smashburger
|
-11.5% |
Share of tracked category spend, indexed
Store footprint
Store map
166 tracked Smashburger locations across 27 US states and DC.
Tracked stores by state
- Colorado 33
- New Jersey 17
- Texas 17
- California 14
- Arizona 10
- New York 9
- Illinois 8
- Pennsylvania 8
- North Carolina 7
- Virginia 6
- Florida 4
- Ohio 4
- South Carolina 4
- Kentucky 3
- Nevada 3
- Utah 3
- Alaska 2
- Idaho 2
- Massachusetts 2
- Michigan 2
- Connecticut 1
- District of Columbia 1
- Georgia 1
- Iowa 1
- Louisiana 1
- Maryland 1
- Missouri 1
- Washington 1
Customer overlap
Who shops at Smashburger
Tracked chains Smashburger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ord Community Commissary
100
N
New London Commissary
52
A
Anchorage MEPS
40
E
Exchange Home Store
37
Exchange Home Store
37
T
The Tavern at Your Nexton Harris Teeter
36
The Tavern at Your Nexton Harris Teeter
36
S
Seaside Skin Care
35
More trends