Growth
Smashburger against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smashburger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 24 |
S
Smashburger
|
-2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
251 tracked Smashburger locations across 32 US states and DC.
Tracked stores by state
- Colorado 34
- California 27
- Arizona 26
- New York 22
- Texas 20
- New Jersey 19
- Florida 8
- Illinois 8
- Nevada 8
- Pennsylvania 8
- Minnesota 7
- North Carolina 7
- Ohio 7
- Virginia 6
- Massachusetts 5
- Connecticut 4
- South Carolina 4
- Utah 4
- Georgia 3
- Kentucky 3
- Michigan 3
- Oklahoma 3
- Alaska 2
- Idaho 2
- Louisiana 2
- Missouri 2
- District of Columbia 1
- Iowa 1
- Indiana 1
- Kansas 1
- Maryland 1
- Rhode Island 1
- Washington 1
Customer overlap
Who shops at Smashburger
Tracked chains Smashburger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ord Community Commissary
84
N
New London Commissary
65
T
The Tavern at Your Nexton Harris Teeter
32
The Tavern at Your Nexton Harris Teeter
32
J
JBER Commissary
32
JBER Commissary
32
C
Commissary
31
Commissary
31
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