Growth
Roy Rogers against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Roy Rogers's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 43 |
R
Roy Rogers
|
-12.5% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Roy Rogers locations across 6 US states.
Tracked stores by state
- Maryland 21
- Pennsylvania 7
- Virginia 5
- New Jersey 2
- Ohio 1
- West Virginia 1
Customer overlap
Who shops at Roy Rogers
Tracked chains Roy Rogers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bridge End Center
58
S
Sneade's Ace Home Center
55
G
Gas Station - Martin's
49
J
Jubilee Foods
48
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