Growth
Roy Rogers against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Roy Rogers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 29 |
R
Roy Rogers
|
-15.2% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Roy Rogers locations across 6 US states.
Tracked stores by state
- Maryland 23
- Pennsylvania 7
- Virginia 5
- New Jersey 2
- Ohio 1
- West Virginia 1
Customer overlap
Who shops at Roy Rogers
Tracked chains Roy Rogers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MARTIN’S
57
MARTIN’S
57
B
Bridge End Center
57
S
Sneade's Ace Home Center
50
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