Growth
White Castle against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks White Castle's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 26 |
W
White Castle
|
-10.2% |
Share of tracked category spend, indexed
Store footprint
Store map
328 tracked White Castle locations across 15 US states.
Customer overlap
Who shops at White Castle
Tracked chains White Castle customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Circles of Peace
98
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