Trends · data through September 2026

Mexican Fast Food & Fast Casual in Utah

Iceflower tracks 302 stores from 22 Mexican fast food & fast casual chains in Utah. Taco Time grew fastest over the last year, ahead of Chipotle Mexican Grill and Beto's Mexican Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
22
Tracked stores
302
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Time and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Time logo Taco Time - +19.3%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +6.3%
3 B Beto's Mexican Food - +4.4%
4 C Cafe Rio Mexican Grill logo Cafe Rio Mexican Grill - +1.1%
5 C Costa Vida logo Costa Vida - +0.2%
6 D Del Taco logo Del Taco - +0.1%
7 E El Pollo Loco logo El Pollo Loco - +0.1%
8 T Taco Bell logo Taco Bell - -5.1%
  • Taco Bell
  • Cafe Rio Mexican Grill
  • Costa Vida
  • Del Taco
  • Chipotle Mexican Grill
  • Beto's Mexican Food
  • Taco Time
  • Other tracked chains

Store footprint

Store map

302 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • Taco Bell (57)
  • Cafe Rio Mexican Grill (54)
  • Costa Vida (46)
  • Del Taco (37)
  • Chipotle Mexican Grill (38)
  • Beto's Mexican Food (15)
  • Taco Time (28)
  • Other tracked chains

Top tracked chains by store count

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