Trends · data through September 2026

Mexican Fast Food & Fast Casual in Salt Lake City-Murray, UT

Iceflower tracks 108 stores from 13 Mexican fast food & fast casual chains in Salt Lake City-Murray, UT. Taco Time grew fastest over the last year, ahead of Del Taco and Chipotle Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
108
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Time and Del Taco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Time logo Taco Time ▲1 +11.8%
2 D Del Taco logo Del Taco - +11.5%
3 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +2.8%
4 C Costa Vida logo Costa Vida - +0.3%
5 E El Pollo Loco logo El Pollo Loco ▼1 +0.2%
6 C Cafe Rio Mexican Grill logo Cafe Rio Mexican Grill - -2.0%
7 B Beto's Mexican Food - -3.2%
8 T Taco Bell logo Taco Bell - -4.4%
  • Taco Bell
  • Cafe Rio Mexican Grill
  • Del Taco
  • Costa Vida
  • Chipotle Mexican Grill
  • Beto's Mexican Food
  • Taco Time
  • Other tracked chains

Store footprint

Store map

108 tracked store locations in Salt Lake City-Murray, UT. The 7 largest tracked chains are highlighted.

  • Taco Bell (19)
  • Cafe Rio Mexican Grill (23)
  • Del Taco (14)
  • Costa Vida (14)
  • Chipotle Mexican Grill (15)
  • Beto's Mexican Food (6)
  • Taco Time (7)
  • Other tracked chains

Top tracked chains by store count

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