Growth
Taco Time against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Time's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 13 |
T
Taco Time
|
+10.2% |
Share of tracked category spend, indexed
Store footprint
Store map
122 tracked Taco Time locations across 18 US states.
Tracked stores by state
- Utah 28
- Washington 25
- Oregon 23
- Idaho 15
- Wyoming 8
- Montana 6
- California 4
- Nevada 2
- Virginia 2
- Alaska 1
- Arizona 1
- Colorado 1
- Florida 1
- Kentucky 1
- Michigan 1
- New Jersey 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Taco Time
Tracked chains Taco Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kent's Market
42
D
Davis Food & Drug
41
More trends