Growth
Taco Time against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Time's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 46 |
T
Taco Time
|
-9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked Taco Time locations across 12 US states.
Tracked stores by state
- Utah 24
- Idaho 15
- Oregon 13
- Washington 10
- Wyoming 7
- Montana 3
- Alaska 1
- California 1
- Colorado 1
- Florida 1
- Nevada 1
- South Carolina 1
Customer overlap
Who shops at Taco Time
Tracked chains Taco Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jorgensen's
38
K
Kent's Market
37
L
Lee's Marketplace
35
Lee's Marketplace
35
More trends