Trends · data through September 2026

Mexican Fast Food & Fast Casual in Provo-Orem-Lehi, UT

Iceflower tracks 73 stores from 13 Mexican fast food & fast casual chains in Provo-Orem-Lehi, UT. Chipotle Mexican Grill grew fastest over the last year, ahead of Costa Vida and Cafe Rio Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
73
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Costa Vida sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +13.3%
2 C Costa Vida logo Costa Vida - +7.9%
3 C Cafe Rio Mexican Grill logo Cafe Rio Mexican Grill - +2.4%
4 B Beto's Mexican Food - -0.3%
5 T Taco Time logo Taco Time - -4.0%
6 T Taco Bell logo Taco Bell - -4.7%
7 D Del Taco logo Del Taco - -19.2%
  • Taco Bell
  • Costa Vida
  • Cafe Rio Mexican Grill
  • Del Taco
  • Chipotle Mexican Grill
  • Beto's Mexican Food
  • Taco Amigo
  • Other tracked chains

Store footprint

Store map

73 tracked store locations in Provo-Orem-Lehi, UT. The 7 largest tracked chains are highlighted.

  • Taco Bell (16)
  • Costa Vida (13)
  • Cafe Rio Mexican Grill (13)
  • Del Taco (8)
  • Chipotle Mexican Grill (8)
  • Beto's Mexican Food (3)
  • Taco Amigo (2)
  • Other tracked chains

Top tracked chains by store count

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