Trends · data through September 2026

Shoe Stores & Footwear Brands in the United Kingdom

Iceflower tracks 1,009 stores from 165 shoe stores & footwear brands in the United Kingdom. Havaianas grew fastest over the last year, ahead of Carvela and Deichmann.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
165
Tracked stores
1,009
Consumer panel
130M+

Growth ranking

Fastest-growing tracked shoe stores & footwear brands

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Havaianas and Carvela sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Havaianas ▲3 +19.6%
2 C Carvela logo Carvela - +10.1%
3 D Deichmann logo Deichmann ▲1 +9.9%
4 F Fairfax & Favor logo Fairfax & Favor - +9.5%
5 B Birkenstock logo Birkenstock ▲1 +9.3%
6 W Wynsors World of Shoes ▲1 +3.2%
7 S Shoe Zone logo Shoe Zone ▲1 +0.7%
8 O OFFICE Shoes logo OFFICE Shoes ▼1 -2.1%
9 P Pavers Shoes logo Pavers Shoes - -3.6%
10 E Elliotts logo Elliotts - -4.2%
11 T Timberland logo Timberland - -4.4%
12 P Pavers ▲1 -4.9%
13 D Dune London logo Dune London - -5.0%
14 S Schuh logo Schuh ▼1 -6.3%
15 W Wynsors logo Wynsors - -10.0%
  • Deichmann
  • Schuh
  • Shoe Zone
  • OFFICE Shoes
  • Timberland
  • Dune London
  • Pavers Shoes
  • Other tracked chains

Store footprint

Store map

1,009 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Deichmann (140)
  • Schuh (91)
  • Shoe Zone (272)
  • OFFICE Shoes (67)
  • Timberland (26)
  • Dune London (29)
  • Pavers Shoes (76)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Shoe Zone logo Shoe Zone 272
  • 2 D Deichmann logo Deichmann 140
  • 3 S Schuh logo Schuh 91
  • 4 P Pavers Shoes logo Pavers Shoes 76
  • 5 O OFFICE Shoes logo OFFICE Shoes 67
  • 6 W Wynsors logo Wynsors 39
  • 7 D Dune London logo Dune London 29
  • 8 T Timberland logo Timberland 26
  • 9 V Vans logo Vans 25
  • 10 D Dr. Martens logo Dr. Martens 19
  • 11 H Havaianas 11
  • 12 C Crocs logo Crocs 9
  • 13 C Carvela logo Carvela 8
  • 14 D Dr.Martens AirWair Japan logo Dr.Martens AirWair Japan 7
  • 15 W Waterfront 6
  • 16 O Offspring logo Offspring 5
  • 17 W Wynsors World of Shoes 4
  • 18 C Charles Clinkard logo Charles Clinkard 4
  • 19 P Pavers 3
  • 20 T The Natural Shoe Store 3
  • 21 D Dr. Martens AirWair Japan logo Dr. Martens AirWair Japan 3
  • 22 E Elliotts logo Elliotts 3
  • 23 S Shoemarket 3
  • 24 F Fairfax & Favor logo Fairfax & Favor 3
  • 25 B Birkenstock logo Birkenstock 3
  • 26 N NI Hospice Shop 2
  • 27 S Step Up 2
  • 28 C Converse logo Converse 2
  • 29 D Dolce Vita 2
  • 30 M Moda in Pelle logo Moda in Pelle 2
  • 31 H Humphries Shoes logo Humphries Shoes 2
  • 32 B Brooks 2
  • 33 P Priceless Shoes 2
  • 34 A Angels 2
  • 35 G Geox logo Geox 2
  • 36 D D E Shoes 1
  • 37 S Shoo Shoo logo Shoo Shoo 1
  • 38 S Shoe Boutique 1
  • 39 G Gently Elephant 1
  • 40 N Number 31 1
  • 41 G Gillan footwear 1
  • 42 H Holmes 1
  • 43 T Trend 1
  • 44 M Majestic Footwear 1
  • 45 S Synergy 1
  • 46 N Nelsons 1
  • 47 C Coffee at the Corner 1
  • 48 N Naturally Amazing Ltd 1
  • 49 G Global Sports 1
  • 50 Y Yourk 1

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