Trends · data through September 2026

Garden & Outdoor Living in the United Kingdom

Iceflower tracks 233 stores from 32 garden & outdoor living chains in the United Kingdom. Squire's Garden Centres grew fastest over the last year, ahead of Strikes Garden Centre and Notcutts Garden Centre.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
32
Tracked stores
233
Consumer panel
130M+

Growth ranking

Fastest-growing tracked garden & outdoor living chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Squire's Garden Centres and Strikes Garden Centre sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Squire's Garden Centres logo Squire's Garden Centres - +16.4%
2 S Strikes Garden Centre ▲3 +9.1%
3 N Notcutts Garden Centre logo Notcutts Garden Centre - +6.2%
4 W Wyevale Garden Centres ▲1 +6.2%
5 T The Potting Shed ▲1 +5.0%
6 F Flowerland ▲2 +4.5%
7 H Hillier Garden Centre logo Hillier Garden Centre - +2.7%
8 H Haskins Garden Centre logo Haskins Garden Centre - +1.5%
9 W Whitehall Garden Centre logo Whitehall Garden Centre ▼1 -2.1%
10 D Dobbies logo Dobbies - -3.0%
11 P Plants Galore ▼2 -3.3%
12 K Klondyke Garden Centre logo Klondyke Garden Centre ▼1 -12.7%
13 T The Greenhouse - -20.3%
14 B British Garden Centres logo British Garden Centres - -20.7%
15 N Newbank Garden Centre logo Newbank Garden Centre ▼3 -38.8%
  • Dobbies
  • British Garden Centres
  • Hillier Garden Centre
  • Squire's Garden Centres
  • Bents Garden & Home
  • Notcutts Garden Centre
  • Perrywood Sudbury
  • Other tracked chains

Store footprint

Store map

233 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Dobbies (69)
  • British Garden Centres (36)
  • Hillier Garden Centre (21)
  • Squire's Garden Centres (16)
  • Bents Garden & Home (2)
  • Notcutts Garden Centre (12)
  • Perrywood Sudbury (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dobbies logo Dobbies 69
  • 2 B British Garden Centres logo British Garden Centres 36
  • 3 H Hillier Garden Centre logo Hillier Garden Centre 21
  • 4 S Squire's Garden Centres logo Squire's Garden Centres 16
  • 5 T The Potting Shed 13
  • 6 N Notcutts Garden Centre logo Notcutts Garden Centre 12
  • 7 T The Greenhouse 9
  • 8 W Wyevale Garden Centres 7
  • 9 C Caulders Garden Centre logo Caulders Garden Centre 7
  • 10 N Newbank Garden Centre logo Newbank Garden Centre 5
  • 11 P Plants Galore 5
  • 12 H Haskins Garden Centre logo Haskins Garden Centre 4
  • 13 K Klondyke Garden Centre logo Klondyke Garden Centre 3
  • 14 F Flowerland 3
  • 15 W Whitehall Garden Centre logo Whitehall Garden Centre 3
  • 16 S Strikes Garden Centre 3
  • 17 B Bents Garden & Home logo Bents Garden & Home 2
  • 18 P Poplar Nurseries logo Poplar Nurseries 1
  • 19 T Tong Garden Centre logo Tong Garden Centre 1
  • 20 W Wentworth Garden Centre 1
  • 21 P Perrywood Garden Centre 1
  • 22 G Gates Garden Centre 1
  • 23 S South Downs Nurseries 1
  • 24 H Hollybush Garden Centre & Aquaria logo Hollybush Garden Centre & Aquaria 1
  • 25 W Webbs of Wychbold 1
  • 26 R Ruxley Manor Garden Centre 1
  • 27 P Polhill Garden Centre 1
  • 28 M Melbicks 1
  • 29 P Perrywood Sudbury 1
  • 30 T The Greenery 1
  • 31 T The Great Escape 1
  • 32 W Watson's logo Watson's 1

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