Trends · data through September 2026

Underwear & Socks in the United Kingdom

Iceflower tracks 70 stores from 12 underwear & socks in the United Kingdom. Intimissimi grew fastest over the last year, ahead of Victoria's Secret and Boux Avenue.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
70
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Intimissimi and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Intimissimi logo Intimissimi - +10.0%
2 V Victoria's Secret logo Victoria's Secret - +6.0%
3 B Boux Avenue logo Boux Avenue - -3.2%
4 C Calzedonia logo Calzedonia - -21.0%
  • Victoria's Secret
  • Boux Avenue
  • Intimissimi
  • Calzedonia
  • Simply Pleasure
  • 靴下屋
  • Kiss & Make Up
  • Other tracked chains

Store footprint

Store map

70 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (21)
  • Boux Avenue (27)
  • Intimissimi (7)
  • Calzedonia (7)
  • Simply Pleasure (1)
  • 靴下屋 (1)
  • Kiss & Make Up (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Boux Avenue logo Boux Avenue 27
  • 2 V Victoria's Secret logo Victoria's Secret 21
  • 3 I Intimissimi logo Intimissimi 7
  • 4 C Calzedonia logo Calzedonia 7
  • 5 S Simply Pleasure 1
  • 6 ? 靴下屋 logo 靴下屋 1
  • 7 K Kiss & Make Up 1
  • 8 B Blush Lingerie Boutique 1
  • 9 B Bargain Bazaar 1
  • 10 A Aisling's Lingerie & Clubwear 1
  • 11 R Rosa Lingerie 1
  • 12 T The Love Shack 1

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