Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Provo-Orem-Lehi, UT

Iceflower tracks 50 stores from 36 Thai, Vietnamese, Filipino & Hawaiian chains in Provo-Orem-Lehi, UT.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
36
Tracked stores
50
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mo' Bettahs Hawaiian Style Food and Zao Asian Cafe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mo' Bettahs Hawaiian Style Food logo Mo' Bettahs Hawaiian Style Food - +18.3%
2 Z Zao Asian Cafe logo Zao Asian Cafe - +3.8%
  • Mo' Bettahs Hawaiian Style Food
  • Zao Asian Cafe
  • Pho Plus
  • Cafe Trang Bistro
  • Baan Thai Restaurant
  • Pho #1 Noodle House
  • Saigon Cafe
  • Other tracked chains

Store footprint

Store map

50 tracked store locations in Provo-Orem-Lehi, UT. The 7 largest tracked chains are highlighted.

  • Mo' Bettahs Hawaiian Style Food (10)
  • Zao Asian Cafe (4)
  • Pho Plus (2)
  • Cafe Trang Bistro (2)
  • Baan Thai Restaurant (1)
  • Pho #1 Noodle House (1)
  • Saigon Cafe (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Mo' Bettahs Hawaiian Style Food logo Mo' Bettahs Hawaiian Style Food 10
  • 2 Z Zao Asian Cafe logo Zao Asian Cafe 4
  • 3 P Pho Plus 2
  • 4 C Cafe Trang Bistro 2
  • 5 B Baan Thai Restaurant 1
  • 6 P Pho #1 Noodle House 1
  • 7 S Saigon Cafe 1
  • 8 L Leilani's Polynesian Place 1
  • 9 T Thai Drift 1
  • 10 T Thai House Cuisine 1
  • 11 S Spicy Thai 1
  • 12 P Pacific Island Grill 1
  • 13 S Savage Fish Poke 1
  • 14 T Teri Gao Asian Cafe 1
  • 15 T Thai Village 1
  • 16 T Thai Evergreen 1
  • 17 S Sabaidee 1
  • 18 T Thai Papaya Restaurant 1
  • 19 S Silver Dish Thai Cuisine 1
  • 20 P Pho King 1
  • 21 G Good Grindz 1
  • 22 H Hungry Hawaiian Provo logo Hungry Hawaiian Provo 1
  • 23 M MMK's Your New BFF Filipino Food 1
  • 24 Y Yummy Thai 1
  • 25 G Golden Thai Cuisine 1
  • 26 P Pique Thai logo Pique Thai 1
  • 27 B Bangkok Grill 1
  • 28 S Savory Thai 1
  • 29 T Thai Neighbor Cuisine 1 1
  • 30 Z Zaab Sure Thai Cuisine 1
  • 31 T Thai Time Provo 1
  • 32 W Wild Ginger 1
  • 33 L Laid Back Poke Shack 1
  • 34 N North Shore Hawaiian Shave Ice 1
  • 35 S Slurp 1
  • 36 T Thai Hut 1

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