Trends · data through September 2026

Retail trends in Odessa, TX

Iceflower tracks 177 stores from 118 retail chains in Odessa, TX. Dollar General grew fastest over the last year, ahead of Dollar Tree and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
118
Tracked stores
177
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +10.4%
2 D Dollar Tree logo Dollar Tree ▲1 +0.2%
3 W Walmart logo Walmart - -4.4%
4 F Family Dollar logo Family Dollar ▼1 -18.0%
5 C Cash America Pawn - -19.9%
6 C Cato Fashions logo Cato Fashions - -33.6%
  • Discount Store
  • Thrift Stores
  • Specialty Store
  • Vape & Tobacco Shops
  • Family & Value Apparel
  • Electronics Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

177 tracked store locations in Odessa, TX, colored by category.

  • Discount Store (53)
  • Thrift Stores (9)
  • Specialty Store (7)
  • Vape & Tobacco Shops (7)
  • Family & Value Apparel (7)
  • Electronics Store (6)
  • Home Improvement Center (5)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →