Trends · data through September 2026

Breakfast & Brunch Cafes in New York

Iceflower tracks 135 stores from 112 breakfast & brunch cafes in New York. The Original Pancake House grew fastest over the last year, ahead of The Shed Restaurant and Sunrise Cafe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
112
Tracked stores
135
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Original Pancake House and The Shed Restaurant sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Original Pancake House logo The Original Pancake House - +8.7%
2 T The Shed Restaurant ▲1 -0.6%
3 S Sunrise Cafe ▼1 -60.8%
  • Brunswick Deli
  • The Ugly Rooster Cafe
  • Jimmy's Egg
  • The Poked Yolk
  • The Original Pancake House
  • Sophia's
  • Stacks
  • Other tracked chains

Store footprint

Store map

135 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Brunswick Deli (1)
  • The Ugly Rooster Cafe (2)
  • Jimmy's Egg (2)
  • The Poked Yolk (2)
  • The Original Pancake House (3)
  • Sophia's (1)
  • Stacks (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Shed Restaurant 4
  • 2 T Toast Coffee + Kitchen 4
  • 3 T The Original Pancake House logo The Original Pancake House 3
  • 4 M Milk & Honey 3
  • 5 S Sunrise Cafe 3
  • 6 T The Breakfast Spot 2
  • 7 T The Ugly Rooster Cafe 2
  • 8 J Jimmy's Egg logo Jimmy's Egg 2
  • 9 T The Poked Yolk 2
  • 10 B Brunch 2
  • 11 V Vive la Crepe 2
  • 12 M Morning Glory 2
  • 13 M Mirage Diner 2
  • 14 B Break'n Eggs Creperie 2
  • 15 B Breakfast by Salt's Cure 2
  • 16 H Hash 2
  • 17 K Kellogg’s NYC 1
  • 18 O Over Easy Huntington 1
  • 19 B BGF Bobby Q's 1
  • 20 C Cafe 35 1
  • 21 B Breakfast House 1
  • 22 A Anita's Burger Den Restaurant 1
  • 23 U Uptown Crepes II 1
  • 24 A Astoria Provisions 1
  • 25 S Seasons 1
  • 26 T The Breakfast Room 1
  • 27 C Crepes On Columbus 1
  • 28 O Old Stone 1
  • 29 O Oats & O's 1
  • 30 T The Bluebell Café 1
  • 31 C Crepe Master 1
  • 32 R Rathbun's Maple Sugar House 1
  • 33 Z Zafis Luncheonette 1
  • 34 G G&R Deli Cafe 1
  • 35 M MoCo 575 1
  • 36 N Norma J's Cafe & Bake Shop 1
  • 37 J Joan's Diner 1
  • 38 T The Coop 1
  • 39 E Early Bird 1
  • 40 W Wildberries logo Wildberries 1
  • 41 S Surge Restaurant 1
  • 42 L Lisa's Place 1
  • 43 C Crepe Crave 1
  • 44 B Broad Street Diner 1
  • 45 R Rachel's Restaurant 1
  • 46 S Smith Food Express 1
  • 47 S Stanley Coffee Shop 1
  • 48 E Eggstravaganza 1
  • 49 V Village Cafe & Grill 1
  • 50 Q Queens Bagels & Delicatessen 1

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