Trends · data through September 2026

Bakeries, Donuts & Desserts in Mississippi

Iceflower tracks 235 stores from 171 bakeries, donuts & desserts in Mississippi. Shipley Do-Nuts grew fastest over the last year, ahead of Auntie Anne's and Krispy Kreme.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
171
Tracked stores
235
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shipley Do-Nuts and Auntie Anne's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Shipley Do-Nuts logo Shipley Do-Nuts - +5.6%
2 A Auntie Anne's logo Auntie Anne's - -7.9%
3 K Krispy Kreme logo Krispy Kreme - -14.3%
4 T The Donut Shop - -24.1%
5 I Insomnia Cookies logo Insomnia Cookies - -28.6%
6 D Donut Palace - -41.3%
7 D Daylight Donuts logo Daylight Donuts - -55.7%
  • Nothing Bundt Cakes
  • Auntie Anne's
  • Fantasy Donuts
  • Great American Cookies
  • The Tatonut Donut Shop
  • King Donuts
  • Paul's Pastry Shop
  • Other tracked chains

Store footprint

Store map

235 tracked store locations in Mississippi. The 7 largest tracked chains are highlighted.

  • Nothing Bundt Cakes (6)
  • Auntie Anne's (6)
  • Fantasy Donuts (1)
  • Great American Cookies (10)
  • The Tatonut Donut Shop (1)
  • King Donuts (2)
  • Paul's Pastry Shop (1)
  • Other tracked chains

Top tracked chains by store count

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