Growth
Pretzel Twister against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pretzel Twister's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Pretzel Twister locations across 7 US states.
Tracked stores by state
- North Carolina 3
- Florida 2
- Kentucky 2
- Alabama 1
- Louisiana 1
- Mississippi 1
- South Carolina 1
Customer overlap
Who shops at Pretzel Twister
Tracked chains Pretzel Twister customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp LeJeune
100
C
Camp Lejeune Commissary
75
N
New York Nails and Spa
61
M
MCX
61
MCX
61
K
Kenwood Towne Centre
55
H
Hobby Chest of Jacksonville
54
W
Whizz Mart
52
J
Jacksonville Mall
51
M
Miyako Express
47
C
Coastal Carolina Care
46
More trends