Trends · data through September 2026

Mexican Fast Food & Fast Casual in Massachusetts

Iceflower tracks 194 stores from 14 Mexican fast food & fast casual chains in Massachusetts. Qdoba grew fastest over the last year, ahead of Santa Fe Burrito Grill and Anna's Taqueria.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14
Tracked stores
194
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Qdoba and Santa Fe Burrito Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Q Qdoba logo Qdoba - +18.7%
2 S Santa Fe Burrito Grill - +17.5%
3 A Anna's Taqueria - +12.8%
4 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +2.2%
5 E El Jefe's Taqueria logo El Jefe's Taqueria - -5.2%
6 T Taco Bell logo Taco Bell - -5.4%
7 M Moe's Southwest Grill logo Moe's Southwest Grill - -11.5%
8 B Bueno Y Sano - -17.8%
9 T Taco John's logo Taco John's - -19.9%
  • Chipotle Mexican Grill
  • Taco Bell
  • El Jefe's Taqueria
  • Anna's Taqueria
  • Qdoba
  • Moe's Southwest Grill
  • Santa Fe Burrito Grill
  • Other tracked chains

Store footprint

Store map

194 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (78)
  • Taco Bell (58)
  • El Jefe's Taqueria (3)
  • Anna's Taqueria (7)
  • Qdoba (17)
  • Moe's Southwest Grill (11)
  • Santa Fe Burrito Grill (5)
  • Other tracked chains

Top tracked chains by store count

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