Trends · data through September 2026

Casual Dining in Massachusetts

Iceflower tracks 1,570 stores from 1,263 casual dining chains in Massachusetts. California Pizza Kitchen grew fastest over the last year, ahead of Comella's and Chili's Grill & Bar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,263
Tracked stores
1,570
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual dining chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. California Pizza Kitchen and Comella's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C California Pizza Kitchen logo California Pizza Kitchen - +10.6%
2 C Comella's logo Comella's - +8.6%
3 C Chili's Grill & Bar logo Chili's Grill & Bar - +8.0%
4 P Persy's Place - +6.2%
5 L LongHorn Steakhouse logo LongHorn Steakhouse ▲2 +5.7%
6 T Texas Roadhouse logo Texas Roadhouse - +3.6%
7 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲1 +3.4%
8 O Outback Steakhouse logo Outback Steakhouse - -0.3%
9 9 99 Restaurants logo 99 Restaurants - -3.1%
10 O Olive Garden logo Olive Garden - -3.2%
11 R Red Robin Gourmet Burgers logo Red Robin Gourmet Burgers ▲1 -4.6%
12 R Red Heat Tavern ▼1 -13.0%
13 T TGI Fridays logo TGI Fridays - -15.7%
14 1 110 Grill logo 110 Grill ▼3 -16.9%
15 U Uno Pizzeria & Grill logo Uno Pizzeria & Grill - -23.9%
  • 99 Restaurants
  • Texas Roadhouse
  • Chili's Grill & Bar
  • Applebee's Grill + Bar
  • LongHorn Steakhouse
  • Olive Garden
  • 110 Grill
  • Other tracked chains

Store footprint

Store map

1,570 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • 99 Restaurants (57)
  • Texas Roadhouse (12)
  • Chili's Grill & Bar (19)
  • Applebee's Grill + Bar (24)
  • LongHorn Steakhouse (14)
  • Olive Garden (15)
  • 110 Grill (22)
  • Other tracked chains

Top tracked chains by store count

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