Growth
Hot Head Burritos against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hot Head Burritos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 17 |
H
Hot Head Burritos
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked Hot Head Burritos locations across 8 US states.
Tracked stores by state
- Ohio 54
- Indiana 9
- Florida 5
- Kentucky 5
- Pennsylvania 2
- Connecticut 1
- Massachusetts 1
- Texas 1
Customer overlap
Who shops at Hot Head Burritos
Tracked chains Hot Head Burritos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eglin Air Force Base Commissary
55
Eglin Air Force Base Commissary
55
B
Briar Patch
46
R
Rosemount First Stop
42
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