Trends · data through July 2026

Retail & consumer trends in Leicester

Iceflower tracks 2,760 stores from 1,856 retail and consumer chains in Leicester. Waterstones grew fastest over the last year, ahead of Morrisons and Best-one.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,856
Tracked stores
2,760
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waterstones and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waterstones logo Waterstones ▲2 +18.5%
2 M Morrisons logo Morrisons ▲1 +17.8%
3 B Best-one ▲3 +16.9%
4 S Starbucks logo Starbucks ▲4 +16.0%
5 N New Look logo New Look ▲5 +15.3%
6 E Esso ▲1 +15.2%
7 T TK Maxx logo TK Maxx ▲4 +8.1%
8 B B&M - +7.5%
9 H Halfords ▲1 +7.2%
10 P Peacocks - +6.4%
11 S Shell logo Shell - +6.0%
12 J JD Sports logo JD Sports ▲2 +4.7%
13 G Greggs logo Greggs ▲4 +4.1%
14 S Superdrug logo Superdrug ▲4 +3.5%
15 H Home Bargains ▲1 +2.6%

Store footprint

Store map

2,760 tracked store locations in Leicester, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.