Trends · data through September 2026

Retail & consumer trends in Burton upon Trent

Iceflower tracks 604 stores from 474 retail and consumer chains in Burton upon Trent. Morrisons grew fastest over the last year, ahead of Specsavers and Sainsbury's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
474
Tracked stores
604
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Specsavers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +18.1%
2 S Specsavers logo Specsavers ▲2 +17.2%
3 S Sainsbury's logo Sainsbury's ▲1 +8.7%
4 G Greggs logo Greggs - +4.9%
5 L Londis logo Londis - +2.5%
6 C Card Factory logo Card Factory ▲1 +0.7%
7 M McDonald's logo McDonald's ▲1 -0.4%
8 C Conkers logo Conkers ▲1 -1.7%
9 T Tesco logo Tesco - -5.8%
10 S Superdrug logo Superdrug ▼1 -6.0%
11 C Central Co-op Food logo Central Co-op Food - -7.3%
12 E Esso logo Esso - -10.1%
13 C Co-op Food logo Co-op Food - -12.3%
14 B B&M Stores logo B&M Stores ▲1 -13.3%
15 T Toolstation UK logo Toolstation UK - -14.2%

Store footprint

Store map

604 tracked store locations in Burton upon Trent, colored by category group.

Top tracked chains by store count

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