Trends · data through September 2026

Grocery & Convenience trends in Leicester

Iceflower tracks 719 stores from 352 grocery & convenience chains in Leicester. Morrisons grew fastest over the last year, ahead of Sainsbury's and Premier.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
352
Tracked stores
719
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +18.5%
2 S Sainsbury's logo Sainsbury's - +12.1%
3 P Premier logo Premier ▲1 +9.1%
4 M McColl's logo McColl's - +8.2%
5 C Central Co-op Food logo Central Co-op Food ▲1 +6.3%
6 S SPAR logo SPAR - +3.8%
7 C Co-op Food logo Co-op Food - +1.0%
8 A Asda logo Asda - -0.0%
9 I Iceland logo Iceland ▲1 -2.4%
10 O One Stop logo One Stop ▲1 -4.6%
11 T Tesco logo Tesco - -4.6%
12 N Nisa Local logo Nisa Local - -6.1%
13 A ALDI logo ALDI - -10.1%
14 B Bargain Booze logo Bargain Booze ▲1 -21.8%
15 W Waitrose & Partners logo Waitrose & Partners ▼2 -39.7%

Store footprint

Store map

719 tracked store locations in Leicester, colored by category.

Top tracked chains by store count

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