Growth
El Mercadito against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mercadito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Vallarta Supermarkets
|
+9.1% |
| 2 |
N
Northgate Gonzalez Markets
|
+6.8% |
| 3 |
C
Cardenas Markets
|
-4.9% |
| 4 |
R
Rancho Markets
|
-3.5% |
| 5 |
E
El Super
|
-4.3% |
| 6 |
F
Fiesta Mart
|
-2.8% |
| 7 |
B
Bravo Supermarkets
|
+3.2% |
| 8 |
S
Superior Grocers
|
-1.4% |
| 9 |
C
Compare Foods
|
-10.9% |
| 10 |
P
Presidente Supermarket
|
-8.8% |
| 89 | E El Mercadito | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked El Mercadito locations across 15 US states.
Tracked stores by state
- California 3
- Georgia 2
- Iowa 2
- Illinois 2
- New Jersey 2
- Pennsylvania 2
- Connecticut 1
- Florida 1
- Montana 1
- North Carolina 1
- New York 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at El Mercadito
Tracked chains El Mercadito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Placita Mexican Store
100
E
El Centro De Payson
50
G
Graciano's Market
32
P
Panadería y Pastelería La Mexicana
32
T
Tienda mexicana/Taqueria Los Primos
28
M
Mercado 5 De Mayo Inc.
24
E
Estrella Bakery
22
G
Gigante International Food Market
19
P
Pueblo Chico Market
19
L
La Tienda Mexicana
18
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