Growth
El Mercadito against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mercadito's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked El Mercadito locations across 9 US states.
Tracked stores by state
- Iowa 2
- Illinois 2
- California 1
- Florida 1
- Georgia 1
- New Jersey 1
- Oregon 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at El Mercadito
Tracked chains El Mercadito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Placita Mexican Store
100
E
El Centro De Payson
48
P
Panadería y Pastelería La Mexicana
28
T
Tienda mexicana/Taqueria Los Primos
28
G
Graciano's Market
25
M
Mercado 5 De Mayo Inc.
22
S
Supermarket Villachuato
21
R
Ross Holdings, LLC
21
H
Hermes Crossfit
21
E
Estrella Bakery
20
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