Trends · data through September 2026

Supermarkets in Iowa

Iceflower tracks 421 stores from 99 supermarkets in Iowa. Hometown Market grew fastest over the last year, ahead of Sunshine Foods and Fareway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
99
Tracked stores
421
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hometown Market and Sunshine Foods sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hometown Market - +9.8%
2 S Sunshine Foods logo Sunshine Foods - +7.8%
3 F Fareway logo Fareway - +0.5%
4 H Hy-Vee logo Hy-Vee - -0.1%
5 P Price Chopper logo Price Chopper - -3.5%
6 H Hometown Foods - -4.7%
  • Hy-Vee
  • Fareway
  • Hy-Vee Distribution
  • Price Chopper
  • Hometown Foods
  • C Fresh Market
  • La Placita Mexican Store
  • Other tracked chains

Store footprint

Store map

421 tracked store locations in Iowa. The 7 largest tracked chains are highlighted.

  • Hy-Vee (184)
  • Fareway (117)
  • Hy-Vee Distribution (1)
  • Price Chopper (4)
  • Hometown Foods (6)
  • C Fresh Market (1)
  • La Placita Mexican Store (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Hy-Vee logo Hy-Vee 184
  • 2 F Fareway logo Fareway 117
  • 3 H Hometown Foods 6
  • 4 B Brothers Market 6
  • 5 S Sunshine Foods logo Sunshine Foods 5
  • 6 P Price Chopper logo Price Chopper 4
  • 7 J Jeff's Market 3
  • 8 H Hometown Market 3
  • 9 F Family Fare logo Family Fare 2
  • 10 B Benders Foods 2
  • 11 K K grocery, LLC 1
  • 12 G Great Wall Oriental Food Store 1
  • 13 J Joocy Froot Produce 1
  • 14 T The Market 1
  • 15 D Dutchmart Foods 1
  • 16 M Masala Market 1
  • 17 K Kirby's Market 1
  • 18 L La Perla Jarocha 1
  • 19 W Whittier Market 1
  • 20 R Red Valley Natural Foods 1
  • 21 M Main Lil' Market 1
  • 22 K Keota Eagle Foods 1
  • 23 L La Guanajuato 1
  • 24 B Bobby's Grocery and BBQ 1
  • 25 S Sibley Super Foods 1
  • 26 M Mepo Foods 1
  • 27 D David's Marketplace 1
  • 28 S Sidney Foods Ltd 1
  • 29 J JW's Foods 1
  • 30 T The Food Center 1
  • 31 J JMC Supermarket 1
  • 32 G Gateway 1
  • 33 J Jeff's Foods 1
  • 34 L Lake City Food Center 1
  • 35 F Family Foods 1
  • 36 D Double Dragon Food Market 1
  • 37 B Baxter Family Market 1
  • 38 A Amigos 1
  • 39 A Asian Market Iowa City 1
  • 40 D Dayton Community Grocery 1
  • 41 L Luana's Smart Shopper 1
  • 42 W Wheatland Grocery and Meats 1
  • 43 I International Fresh Market 1
  • 44 F Fairbank Food Center 1
  • 45 B Bob & Scott's 1
  • 46 M Main Street Market 1
  • 47 A Afghan Global Market 1
  • 48 D Dows Community Grocery 1
  • 49 L Laurence's Market 1
  • 50 E East Market Grocery and Deli 1

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