Growth
Hometown Market against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hometown Market's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Hometown Market locations across 13 US states.
Tracked stores by state
- Alabama 2
- Georgia 2
- Iowa 2
- New Jersey 2
- Arkansas 1
- Connecticut 1
- Kansas 1
- Missouri 1
- Mississippi 1
- Ohio 1
- Pennsylvania 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Hometown Market
Tracked chains Hometown Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hometown Grocery
100
L
Lefty's Convenience
74
F
Food Ranch
53
A
Athens Utilities
46
E
Express 99
36
H
Huntington City Hall
30
E
Earlham Baking Co
30
M
Magnuson Lumber
30
S
Smart Health Pharmacy
30
P
Parlor On Main
28
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