Growth
Sugar Shack against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sugar Shack's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 68 | S Sugar Shack | +8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Sugar Shack locations across 26 US states.
Tracked stores by state
- Texas 5
- Florida 4
- Missouri 3
- Washington 3
- Alabama 2
- Colorado 2
- Michigan 2
- Arkansas 1
- Georgia 1
- Iowa 1
- Indiana 1
- Louisiana 1
- Maryland 1
- Minnesota 1
- Mississippi 1
- North Carolina 1
- New Mexico 1
- New York 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
- Tennessee 1
- Utah 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at Sugar Shack
Tracked chains Sugar Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hank's Grocery
100
R
Ralph's Red Apple Market
82
1
19th Hole Bar & Grill
75
T
Tybee Market IGA
75
L
Lueken's Village Foods
37
A
Ardora Nail Lounge
36
W
West Hills 76
34
L
Latte On Your Way
33
D
DeCA Commissary
33
DeCA Commissary
33
A
All Star Lanes & Casino
27
More trends